Prepared by AYMI Growth Partners
From annual cohort
to compounding audience.
A strategy-first growth system to turn two decades of work — Master Key Experience, Go90Grow, Master Mindset, the books — into an engine that compounds every week, not only every September.
Training Solutions is the rare info-business with two decades of IP, a waitlist that never opens, and an alumni base measured in tens of thousands.
The opportunity is to turn that earned trust into a year-round system. We'll build the acquisition, lifecycle, and authority engine to make Master Key Experience, Go90Grow, and Master Mindset one ladder, not three separate doors — sized to the kind of volume your back-end can actually serve.
Where Training Solutions is today — and where the system takes it.
Discovery, strategy, creative, launch, optimize.
Discovery
Audit your YouTube, TikTok, lifecycle, paid history, alumni base
Strategy
Persona lock, ladder map, KPI & allocation across MKE / Go90Grow / Mindset
Creative
Editorial creative system across paid, organic, lifecycle, YouTube thumbnails
Launch
End-to-end deployment: Meta, TikTok, YouTube pre-roll, paid search, lifecycle flows
Optimize
Weekly 90-second readout, cohort-LTV instrumentation, ladder-up rate testing
AYMI's five-stage framework — the same Method that's powered every engagement in our 14-deep proof bank.
Three systems built to compound.
Attract the
Right Reader
Reach the network marketer, the founder, and the MKE-curious with precision targeting in your editorial voice — not the noise they're already tired of.
Paid social, YouTube pre-roll, SEO & alumni UGC
Show Them
the Right Door
Turn discovery into enrollment with the Master Key Audit as the new front door, an eight-segment lifecycle, and the right SKU at the right week — not the September window.
Audit, email & SMS, CRO & landing pages
Build the
Alumni Ladder
Route MKE graduates to Go90Grow, Mindset readers to MKE, book buyers to all of it — automated by cohort date, NPS, and intent. The quietly highest-LTV cohort in the business.
Retention flows, alumni UGC, authority engine
Three readers in particular, not one audience in general.
The Veteran Networker
(the sharpening)
Qualifying skill, prospecting discipline, integrity
The MKE-Curious
Experience
Transformation, 26-week container, clarity
The Already-Earning Founder
(the on-ramp)
12-week prep, mindset infrastructure, ROI
The expert voice, at scale, in your register.
Founder Authority
Mark & Davene's voice on a weekly long-form schedule
Educational Content
SEO long-form, guides & topical authority
Social & Community
TikTok & YouTube cadence, alumni UGC programme
Email & Lifecycle
Eight-segment nurture across all four personas
Performance Creative
~18 concepts / quarter in your editorial voice
Consistent voice. Strategic distribution. Compounding alumni.
The work we've done in shape-adjacent categories.
Adjacent-proof disclosure AYMI hasn't yet published a named case study in the personal-development info-business category. The three below are the closest documented matches by mechanic — subscription LTV economics, cohort retention, and CAC discipline at scale. They map to your business by mechanic, not by literal product. A named info-business case study is in production for 2026.
Why this matters here. Quicken is the closest single-engagement match by mechanic — a subscription business with a long-cycle education component, where lifetime value and CAC discipline are the entire game. The 4.1× LTV is the shape of what an info-business with a real ladder looks like when the lifecycle catches up to the product.
Why this matters here. Nutrafol's mechanic is closest to the alumni-ladder play — a category-defining brand where lifecycle nurture and retention design generate the recurring revenue, not the single first purchase. That's the same math as your MKE alumni ladder into Go90Grow and Master Mindset.
Why this matters here. Proven Skincare is the closest match for the audit-led front door we're proposing. A quiz that returns a personalized recommendation, segments the audience, and routes to the right product — exactly the mechanic the Master Key Audit would do for MKE, Go90Grow, and Master Mindset.
Three shapes the engagement can take.
Foundation
The first lane, done properly.
One AYMI strategist embedded Paid social pilot · one persona Welcome flow + MKE launch sequence ~8 ad concepts per quarter Best for one channel done right before broadening
Growth System
The full engine, sized for now.
Strategist + paid acquisition lead Full paid stack — Meta, TikTok, search, YT pre-roll 8-segment lifecycle + alumni ladder AI dashboard · cohort LTV, CAC, claims ~18 concepts per quarter, 4-placement sets Best for breaking the September-launch ceiling
Full Authority OS
The voice on a production schedule.
Everything in Growth System Two strategists + authority engine producer Weekly podcast / long-form pipeline SMS programme + alumni community ops Quarterly board-grade scorecard Best for putting the voice itself on a schedule
The investment for each shape is held for the scoping call — we'd rather decide together what's in scope first, then price it once the answer is real.
Media spend, software, podcast / event production, and creator partnerships are always pass-through and quoted separately from the retainer.
Let's build the year-round engine.
Align
Confirm thesis & engagement shape
Plan
Lock first-90-day roadmap & KPIs
Build
Audit live, paid launched, lifecycle wired
Scale
Layer all four personas & evergreen Mindset
Lead
Own the category for the next decade
30 minutes — just you, or you and Davene. We walk the engagement shapes, lock the scope, and price it once the answer is real.
Schedule Scoping Call See the creative preview →